If we take theoretical concept of performance based marketing then it sure is more affective than other types of marketing methods.
There is no doubt about it that 'word of mouth' is the most affective marketing practice that continue to guide the marketing professionals. Our business class and elite force of marketers have always vied to create buzz in the markets. It is not very easy to plan and execute for something like this. But, there are some marketing methods that have been happily received by the marketers, like affiliate marketing.
Affiliate marketing is practiced on the web sites and blogs. The site owners endorse and advertise the products and services provided by the site owners on their web sites. The communication flow is from the advertiser to affiliate and from affiliate to consumer. The resources of the web site owner are used as exchange medium or channels.
Some people say that affiliate marketing is more affective than our traditional marketing. Well, if you ask my opinion I would say, It depends. If we take theoretical concept of performance based marketing then it sure is more affective than other types of marketing methods. The publisher sells the merchants products and gets his share of the profit. However, there are many things that come to the forefront once the theoretical model is put into practice.
One of the biggest drawbacks is the success rate. A very small percentage of people purchase online, even after being convinced about the products. The click through rate and sales generated are too small compared to the targeted visitors. People hardly stay on a web site and keep on going from one web site to another. There can be many reasons for the decline. Sometimes the consumer is worried about the security regarding online transactions, sometimes he is worried about the credibility of the provider.
Unless the success rate or conversion rates show significant improvements, affiliate marketing will remain the ideal theoretical concept.
There is no doubt about it that 'word of mouth' is the most affective marketing practice that continue to guide the marketing professionals. Our business class and elite force of marketers have always vied to create buzz in the markets. It is not very easy to plan and execute for something like this. But, there are some marketing methods that have been happily received by the marketers, like affiliate marketing.
Affiliate marketing is practiced on the web sites and blogs. The site owners endorse and advertise the products and services provided by the site owners on their web sites. The communication flow is from the advertiser to affiliate and from affiliate to consumer. The resources of the web site owner are used as exchange medium or channels.
Some people say that affiliate marketing is more affective than our traditional marketing. Well, if you ask my opinion I would say, It depends. If we take theoretical concept of performance based marketing then it sure is more affective than other types of marketing methods. The publisher sells the merchants products and gets his share of the profit. However, there are many things that come to the forefront once the theoretical model is put into practice.
One of the biggest drawbacks is the success rate. A very small percentage of people purchase online, even after being convinced about the products. The click through rate and sales generated are too small compared to the targeted visitors. People hardly stay on a web site and keep on going from one web site to another. There can be many reasons for the decline. Sometimes the consumer is worried about the security regarding online transactions, sometimes he is worried about the credibility of the provider.
Unless the success rate or conversion rates show significant improvements, affiliate marketing will remain the ideal theoretical concept.
No comments:
Post a Comment